South Korea

In South Korea, social connections are built on deep respect for age, status, and group harmony. Titles and formal names are used until invited otherwise, and linguistic honorifics reflect the relative position of speaker and listener.

Traditional greetings include bows of varying depth: deeper bows signal greater respect or apology, and are sometimes paired with handshakes, especially in business contexts. ʻRight hand supported by left’ shows courtesy.

Social cohesion is emphasised over individual assertion. Maintaining others’ sense of dignity and avoiding open disagreement is key to relationships and daily life.

Climb to Seoul Tower for panoramic views of the city lights. Wander the ancient palaces of Gyeongbokgung or Changdeokgung to glimpse the country’s royal past.

Head south to Busan for beaches and fresh seafood, or hike the trails of Seoraksan National Park for breathtaking nature. Don’t miss Jeju Island’s volcanic landscapes and tranquil coastlines, showcasing the perfect blend of beauty and peace.