Culture
Brazilians have an informal culture, and freely communicate through body language and physical touch. As a people, they are very expressive physically, and touch often during conversation, which is a sign of friendship. They also require less personal space than Westerners. Women greet each other with kisses on each cheek, while men hug or shake hands.
Time is more fluid in Brazil, as with many countries in South America. Events will begin when they begin, which is not necessarily when they are scheduled for. It’s normal and acceptable to arrive 30 minutes late.